It all began with Giuseppe Bianchi in 1905, who made bicycles. Then his son Enzo met Arrigo Tosi while on military service, married his sister Elda, and they all decided to work together. Over 100 years after its foundation, the company is still a market leader in the motorcycle sector. Beta continues to define Rideability with continuous refinements of the model range that delivers the perfect combination of power and control.